The FETC: Marketing is designed for people already in marketing or aspire to a similar career. The Qualification allows the learner to work towards a nationally recognized professional Qualification. It aims to develop individuals who wish to be qualified in one of the five sub-disciplines of Marketing: Direct Marketing, Marketing Communication, Customer Management, Marketing Management, Marketing Research. The Qualification has building blocks from which a deeper and fuller appreciation of marketing can be developed and will help learners to achieving personal, learning and career goals.

People involved or wishing to work in Marketing will access this Qualification. It will also serve as an entry Qualification into the higher levels of Marketing Qualifications.


The FETC: Marketing at NQF Level 4 is designed for learners who want to enter and work in the field of Marketing. The marketing function is a key business function which affects the success of any organization, both strategically and operationally. This Qualification is aimed at people who wish to develop an understanding of the marketing principles and practices.

The Qualification provides broad knowledge and skills needed in marketing and its sub-fields. The learners who complete the qualification will be able to work as:

  • Marketing Managers.
  • Marketing Assistants.
  • Product Managers.
  • Public Relations Managers.
  • Category Managers.
  • Database Administrators.
  • Marketing Assistants.

The FETC: Marketing is aiming at producing knowledgeable, skilled Marketers who are able to contribute to improved productivity and efficiency within the marketing industry. It should provide the means for individuals currently in the Marketing field to receive recognition of prior learning and to upgrade their skills and knowledge base.


 It is assumed that the learners are competent in: Communication at NQF Level 3.

  • Mathematical Literacy at NQF Level 3.
  • Computer Literacy at NQF Level 3.
1. Work and comply with organisational ethics, concepts and cultures.
2. Meet marketing objectives with available resources.
3. Position and promote products to meet customer’s needs.
4. Maintain internal and external customer satisfaction levels.
5. Apply aspects of marketing.
Core 252201 Apply marketing team work strategies Level 4 4
Core 252216 Comply with legal requirements and organisational and professional codes of conduct Level 4 4
Core 252217 Comply with organisational ethics Level 4 4
Core 252202 Deal with brand, product and service promotions Level 4 4
Core 252206 Demonstrate an understanding of product positioning Level 4 4
Core 252211 Demonstrate an understanding of the competitive environment and product positioning Level 4 6
Core 252203 Demonstrate an understanding of the target market Level 4 4
Core 252210 Handle a range of customer complaints Level 4 4
Core 252197 Identify and use marketing resources to meet objectives Level 4 4
Core 252195 Identify expertise and resources Level 4 3
Core 252191 Identify internal and external stakeholders Level 4 4
Core 252193 Identify potential and existing customers of the business Level 4 4
Core 252209 Instill in oneself a personal marketing culture Level 4 4
Core 252218 Liaise with a range of customers of a business Level 4 4
Core 252194 Meet marketing performance standards Level 4 4
Core 252204 Monitor marketing information flow and collect and process marketing data Level 4 4
Fundamental 119472 Accommodate audience and context needs in oral/signed communication Level 3 5
Fundamental 119457 Interpret and use information from texts Level 3 5
Fundamental 119467 Use language and communication in occupational learning programmes Level 3 5
Fundamental 119465 Write/present/sign texts for a range of communicative contexts Level 3 5
Fundamental 9015 Apply knowledge of statistics and probability to critically interrogate and effectively communicate findings on life related problems Level 4 6
Fundamental 119462 Engage in sustained oral/signed communication and evaluate spoken/signed texts Level 4 5
Fundamental 119469 Read/view, analyse and respond to a variety of texts Level 4 5
Fundamental 9016 Represent analyse and calculate shape and motion in 2-and 3-dimensional space in different contexts Level 4 4
Fundamental 119471 Use language and communication in occupational learning programmes Level 4 5
Fundamental 7468 Use mathematics to investigate and monitor the financial aspects of personal, business, national and international issues Level 4 6
Fundamental 119459 Write/present/sign for a wide range of contexts Level 4 5
Elective SP3 252207 Attend briefing and return work on deadline Level 4 7
Elective  SP1 252214 Conduct follow-up with customers to evaluate satisfaction levels Level 4 6
Elective SP2 252192 Demonstrate an understanding and define the nature and role of marketing communications Level 4 6
Elective SP2 252198 Demonstrate an understanding of creative principles of marketing communications Level 4 6
Elective SP1, 2 252196 Describe features, advantages and benefits of products and services Level 4 4
Elective SP3 252190 Edit, code and capture data Level 4 5
Elective SP3 252205 Follow sampling requirements Level 4 5
Elective SP3 252208 Record raw data Level 4 3
Elective SP1 118028 Supervise customer service standards Level 4 8



67464 Marketing

NQF level 4

Minimum Credits 139


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 Please print this form and send to:

E-mail: training@cbacademy.co.za

Liezl van der Westhuizen

082 373 0971

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