The FETC: Marketing is designed for people already in marketing or aspire to a similar career. The Qualification allows the learner to work towards a nationally recognized professional Qualification. It aims to develop individuals who wish to be qualified in one of the five sub-disciplines of Marketing: Direct Marketing, Marketing Communication, Customer Management, Marketing Management, Marketing Research. The Qualification has building blocks from which a deeper and fuller appreciation of marketing can be developed and will help learners to achieving personal, learning and career goals.
People involved or wishing to work in Marketing will access this Qualification. It will also serve as an entry Qualification into the higher levels of Marketing Qualifications.
The FETC: Marketing at NQF Level 4 is designed for learners who want to enter and work in the field of Marketing. The marketing function is a key business function which affects the success of any organization, both strategically and operationally. This Qualification is aimed at people who wish to develop an understanding of the marketing principles and practices.
The Qualification provides broad knowledge and skills needed in marketing and its sub-fields. The learners who complete the qualification will be able to work as:
- Marketing Managers.
- Marketing Assistants.
- Product Managers.
- Public Relations Managers.
- Category Managers.
- Database Administrators.
- Marketing Assistants.
The FETC: Marketing is aiming at producing knowledgeable, skilled Marketers who are able to contribute to improved productivity and efficiency within the marketing industry. It should provide the means for individuals currently in the Marketing field to receive recognition of prior learning and to upgrade their skills and knowledge base.
It is assumed that the learners are competent in: Communication at NQF Level 3.
- Mathematical Literacy at NQF Level 3.
- Computer Literacy at NQF Level 3.
|EXIT LEVEL OUTCOMES|
|1. Work and comply with organisational ethics, concepts and cultures.
2. Meet marketing objectives with available resources.
3. Position and promote products to meet customer’s needs.
4. Maintain internal and external customer satisfaction levels.
5. Apply aspects of marketing.
|ID||UNIT STANDARD TITLE||NQF LEVEL||CREDITS|
|Core||252201||Apply marketing team work strategies||Level 4||4|
|Core||252216||Comply with legal requirements and organisational and professional codes of conduct||Level 4||4|
|Core||252217||Comply with organisational ethics||Level 4||4|
|Core||252202||Deal with brand, product and service promotions||Level 4||4|
|Core||252206||Demonstrate an understanding of product positioning||Level 4||4|
|Core||252211||Demonstrate an understanding of the competitive environment and product positioning||Level 4||6|
|Core||252203||Demonstrate an understanding of the target market||Level 4||4|
|Core||252210||Handle a range of customer complaints||Level 4||4|
|Core||252197||Identify and use marketing resources to meet objectives||Level 4||4|
|Core||252195||Identify expertise and resources||Level 4||3|
|Core||252191||Identify internal and external stakeholders||Level 4||4|
|Core||252193||Identify potential and existing customers of the business||Level 4||4|
|Core||252209||Instill in oneself a personal marketing culture||Level 4||4|
|Core||252218||Liaise with a range of customers of a business||Level 4||4|
|Core||252194||Meet marketing performance standards||Level 4||4|
|Core||252204||Monitor marketing information flow and collect and process marketing data||Level 4||4|
|Fundamental||119472||Accommodate audience and context needs in oral/signed communication||Level 3||5|
|Fundamental||119457||Interpret and use information from texts||Level 3||5|
|Fundamental||119467||Use language and communication in occupational learning programmes||Level 3||5|
|Fundamental||119465||Write/present/sign texts for a range of communicative contexts||Level 3||5|
|Fundamental||9015||Apply knowledge of statistics and probability to critically interrogate and effectively communicate findings on life related problems||Level 4||6|
|Fundamental||119462||Engage in sustained oral/signed communication and evaluate spoken/signed texts||Level 4||5|
|Fundamental||119469||Read/view, analyse and respond to a variety of texts||Level 4||5|
|Fundamental||9016||Represent analyse and calculate shape and motion in 2-and 3-dimensional space in different contexts||Level 4||4|
|Fundamental||119471||Use language and communication in occupational learning programmes||Level 4||5|
|Fundamental||7468||Use mathematics to investigate and monitor the financial aspects of personal, business, national and international issues||Level 4||6|
|Fundamental||119459||Write/present/sign for a wide range of contexts||Level 4||5|
|Elective SP3||252207||Attend briefing and return work on deadline||Level 4||7|
|Elective SP1||252214||Conduct follow-up with customers to evaluate satisfaction levels||Level 4||6|
|Elective SP2||252192||Demonstrate an understanding and define the nature and role of marketing communications||Level 4||6|
|Elective SP2||252198||Demonstrate an understanding of creative principles of marketing communications||Level 4||6|
|Elective SP1, 2||252196||Describe features, advantages and benefits of products and services||Level 4||4|
|Elective SP3||252190||Edit, code and capture data||Level 4||5|
|Elective SP3||252205||Follow sampling requirements||Level 4||5|
|Elective SP3||252208||Record raw data||Level 4||3|
|Elective SP1||118028||Supervise customer service standards||Level 4||8|
REQUEST FOR QUOTATION FORM
|Company / Institution / Department:|
|Amount of Learners:|
|Address where training should be done:|
Please print this form and send to:
Liezl van der Westhuizen
082 373 0971